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Important considerations for effective in-store entertainment |
Radio Broadcast |
CD's |
Satellite music |
CRS |
| Service interruption by satellite communications problems or weather | Yes |
Yes |
No |
Yes |
| Local broadcast capability | Yes |
Yes |
No |
Yes |
| No competitive messages | No |
Yes |
Yes |
Yes |
| Flexibilty to play your message as many times as desired | No |
Yes |
No |
Yes |
| Capability to play store related messages at specific times for example store closing announcements | No |
Yes^ |
No |
Yes |
| Hands free operation i.e no mailing of tapes or CD's to stores for announcements | Yes |
No |
No** |
Yes |
| Capability to deliver time of day ambience without intervention | No |
No |
No** |
Yes |
| Capability to adjust delivery volume by hour and by day | No |
No |
No |
Yes |
| Capability to adjust the music volume in relation to advertising | No |
No |
No |
Yes |
| Realistic radio with DJ comments "Back to the music" or "Good Morning/Afternoon/Evening and Welcome to.." | No |
No** |
No* |
Yes |
| Freedom from access by staff to change music or messages | No |
No |
No |
Yes |
| Performing Rights royalties administration dealt with | No |
No |
Yes |
Yes |
| Initial outlay | Low |
High |
High |
Low |
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