 Return on Investment
In a third major study, the Radio Ad Effectiveness Lab addressed the core issue of advertising and Return on Investment. The result's confirmed that radio's ROI in this study was 49% higher than observed for television.
Although the study was complex, the implications for advertising were clear:
Radio moves product. Across four different advertisers, incremental radio advertising consistently and significantly increased product sales and delivered meaningful profit for each pound of advertising. Radio demonstrated in this study that it can function as a primary medium for advertising.
Radio Adverts increase sales even when national television is present. Radio was just as potent in the presence of national TV as it was by itself. In fact, the detailed test results actually suggested slightly more impact for radio when combined with television than when used alone.
Radio's effect can be measured - when radio is used at sufficient weight. Radio is prepared to be held accountable for it's advertising effectiveness. But effectiveness measurement requires that advertising be present at sufficient weight for statistics to accurately capture that result.
Most importantly: Radio's ability to deliver strong Return on Investment for advertisiers has been proven in a real-world test. In this study, radio's ROI was 49% better than television, and radio advertising's value is no longer speculation.
Additional details of radio advertising effectiveness see the benefits of synergy results on the Research page.
By engaging Corporate Radio Services your message will get to your customers in your stores. In store radio advertising can provide a significant Return on Investment.
Remember it is as simple as an e-mail or phone call. Corporate Radio Services is with you all the way.
|
